An alternative health institute based in West Palm Beach, Florida, Hippocrates relied on word-of-mouth marketing for more than 60 years. marlo marketing was engaged for complete outsourced marketing, including a comprehensive rebrand. We began by completely redesigning the Institute’s website, giving it a professional healthcare look and feel. Next, we extended the new brand identity across all marketing platforms including e-newsletters, advertisements, visual assets, and social media channels, specifically identifying opportunities to generate awareness, offer calls-to-action, and drive visitorship.